Empathy map

Commonly used in design fields, such as UX and service design, an empathy map is a collaboratively created visualization of experiential data from customers or end users, designed to help gain insight into the way they interact with and feel about a product, service, or situation.

Depending on the specific variation of the empathy mapping process, they capture and show what a person sees, hears, feels, thinks, says, and does. Some variations also include pain (disadvantages) and gain (benefits). Empathy maps can be used during discovery and analysis phases to assist in understanding the target audience. They can also be used to help develop personas.

October 10, 2022
November 17, 2022
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