Build More Useful Products

You’ve built something exciting. Let’s make sure it actually works for L&D.

Too many tools are built for learning, not with learning in mind. We work with early- and growth-stage founders who want input from someone who’s actually led L&D teams, built learning programs, and made the kinds of decisions you’re trying to influence. If you want a product that’s respected by practitioners, not just pitched to execs, we can help.

What We Do

Product Feedback & Messaging Audit – $650

A focused, one-time session to pressure-test your product or pitch with a real L&D lens.

Includes:
- Pre-call intake to understand your goals and target audience
- A 90-minute live review of your product or messaging
- Immediate feedback on usability, positioning, and language
- A written summary within 48 hours
- One week of async follow-up (Slack or email)

Great for:
MVP validation, prepping for launch or demo day, or refining your messaging to actually land with learning leaders.

Fractional CLO & Advisory

When you need more than feedback, you need a strategic partner who understands your audience, your product, and your goals.

This may include:
- Product roadmap reviews
- GTM and event strategy
- Customer education planning
- Founder coaching and positioning
- Feedback on onboarding, rollout, or training strategy

Fractional CLO services start around $2,500–$5,000/month depending on engagement level. Each engagement is custom to the needs of the founder and organization.

Case Studies

Early Traction & Go-to-Market
A founder had a promising tool but lacked practitioner feedback.
We facilitated structured user testing, helped shape their roadmap, and built a go-to-market content strategy, including a live event that drew over 100 registrants! That effort increased both trial sign-ups and early sales, and led to improved customer education and visibility.

Repositioning for a Corporate Audience
An early-stage team came in with a strong product but unclear messaging.
We identified where the value wasn’t landing, helped them shift their positioning for a corporate L&D buyer, and explored ways to build community around their product. The result? Clearer comms, stronger confidence, and a launch plan that fit their audience.
Ready to Collaborate?
If you’re serious about building something that respects L&D professionals’ time, context, and complexity, we’d love to hear from you.
📩 Email heidi@getusefulstuff.com with a quick note about your product and what you’re looking for.
If it’s a fit, we’ll send next steps. If not, we’ll point you in the right direction.

Let’s build something useful.
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