You’ve built something exciting. Let’s make sure it actually works for L&D.
Too many tools are built for learning, not with learning in mind. We work with early- and growth-stage founders who want input from someone who’s actually led L&D teams, built learning programs, and made the kinds of decisions you’re trying to influence. If you want a product that’s respected by practitioners, not just pitched to execs, we can help.
What We Do
Product Feedback & Messaging Audit – $650
A focused, one-time session to pressure-test your product or pitch with a real L&D lens. Includes: - Pre-call intake to understand your goals and target audience - A 90-minute live review of your product or messaging - Immediate feedback on usability, positioning, and language - A written summary within 48 hours - One week of async follow-up (Slack or email)
Great for: MVP validation, prepping for launch or demo day, or refining your messaging to actually land with learning leaders.
Fractional CLO & Advisory
When you need more than feedback, you need a strategic partner who understands your audience, your product, and your goals.
This may include: - Product roadmap reviews - GTM and event strategy - Customer education planning - Founder coaching and positioning - Feedback on onboarding, rollout, or training strategy
Fractional CLO services start around $2,500–$5,000/month depending on engagement level. Each engagement is custom to the needs of the founder and organization.
Case Studies
Early Traction & Go-to-Market A founder had a promising tool but lacked practitioner feedback. We facilitated structured user testing, helped shape their roadmap, and built a go-to-market content strategy, including a live event that drew over 100 registrants! That effort increased both trial sign-ups and early sales, and led to improved customer education and visibility.
Repositioning for a Corporate Audience An early-stage team came in with a strong product but unclear messaging. We identified where the value wasn’t landing, helped them shift their positioning for a corporate L&D buyer, and explored ways to build community around their product. The result? Clearer comms, stronger confidence, and a launch plan that fit their audience.
Ready to Collaborate? If you’re serious about building something that respects L&D professionals’ time, context, and complexity, we’d love to hear from you. 📩 Email heidi@getusefulstuff.com with a quick note about your product and what you’re looking for. If it’s a fit, we’ll send next steps. If not, we’ll point you in the right direction.
Let’s build something useful.
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